Digital signage is a powerful marketing tool that can help businesses attract customers and drive sales. However, choosing the right company is essential to ensure a smooth implementation.
Find a company that prioritizes clear communication and offers excellent customer support. They should also be able to provide various content delivery options, such as remote management.
Reputation
If you’re considering investing in digital signage, finding a vendor with a solid reputation is essential. This is because your project will involve a substantial investment of time, money, and resources. Working with a company that provides exceptional after-sales support is also a good idea.
You should also look for testimonials on online platforms and ask for references. You can use these to get a feel for how well the signage company communicates with clients and whether they can meet their deadlines.
There are three components to a digital signage system – hardware, software, and content. It is essential to look for a manufacturer that offers a choice of solutions, ideally working a la carte so that you don’t end up purchasing anything you don’t need.
Hardware options include screens, mounts, and payment devices. Software options include drag-and-drop content creation tools, display management, and analytics. It is also worth looking for software that can be integrated into other systems and data feeds for more personalized content.
Experience
If you invest in a digital signage solution, you want the system to perform reliably. Look for an outdoor digital signage company with years of experience and comprehensive support services to ensure your project succeeds.
An excellent digital signage platform can handle content relaying to multiple screens, irrespective of where they are located. It should also have a centralized content distribution mechanism so that you can manage everything from one place with minimal downtime or playback interruption.
A quality platform should also provide you with advanced business intelligence tools so that you can make informed decisions and monitor performance. This will enable you to measure return on investment and track performance over time.
It will help you identify critical improvement areas and develop an effective strategy for increasing your customer base and profits. In addition, it will help you to improve overall communication and engagement with your customers. Having this information at your fingertips will give you a competitive edge.
Pricing
Digital signage costs vary widely depending on the content being transmitted. This might be the most variable, ranging from static text that never moves to interactive touchscreen content. These costs should be considered monthly and separate from the start-up and installation costs for the site.
Some more unique design options, such as touch screens and video walls, can also cost a bit more. While these designs are not for everyone, they can provide a much higher impact than the standard flat-screen TV.
In addition to the display itself, a digital signage media player must also be purchased. It is essential to look at these types of costs carefully and choose a high-quality media player that will serve the needs of the business.
Digital signage is a specialized technology designed to improve communication for a brand or organization. These devices can be complex, so the initial investment will be higher than a typical TV or computer monitor.
Design
Digital signage can effectively communicate with consumers, but only if designed correctly. Consider several considerations when creating a digital signage display, from eye-catching graphics to informative content.
Consider who your audience is and where they will look on the screen. Then, think about what type of information they need and where it will be needed most — such as in a public setting. Ultimately, your goal should be to provide the correct information to the right people at the right time.
Another factor to consider is the hardware your company will use. From interactive touchscreens to large LCD video walls, there are a variety of hardware options available to choose from. Choosing a hardware solution that aligns with your goals and budget will help ensure a successful digital signage implementation.
In addition, it’s essential to consider a contingency plan for technical issues during deployment. This will help ensure that your digital signage system functions correctly, driving valuable results for your business.
Installation
It’s essential to find a company that provides installation services. They can help you ensure that your signs are placed where they will be visible to your target audience and that pillars or staircases do not block the display. They can also assist with any zoning issues and get the necessary permits for you.
If you are looking at specific hardware options, like an iPad wall mount, ensure the company has experience with such installations and can provide secure and neat solutions that fit your spaces.
An excellent digital signage provider should be able to answer any questions about their services and technology. They should also be able to provide you with testimonials and references from previous clients. Look for a company that has a high client satisfaction rate.
Digital signage has evolved from a standalone system that pushes content to screens to one that connects, interacts, and pulls information from diverse sources in real-time. This enables you to reduce perceived wait times and distract customers with videos, news, and interactive games.
Using a cloud-based CMS, you can also remotely pre-schedule or change the content on all your signage displays simultaneously. This makes your life easier by letting you manage content across all your locations and providing flexibility depending on your communication needs, staff level, and time commitment.
