Impulse buying is more common than we think. We all make New Year’s resolutions, and they can often be disastrous, with 80% of people failing by February and regretting it instantly — have you managed to stick at yours? One of the most common New Year’s resolutions is to cut down on spending, and although this sounds achievable, if you don’t have a fully-pledged strategy in place, the likeliness of failure spirals out of control. However, there is a difference between impulse spending and forking out cash for an unexpected expense; from a broken-down car to leaks in the home. It all adds up. For that reason, we’ve made some…

Rmember that time you went for window shopping and bought stuff you weren’t planning for? You thought they were super attractive on that day, but later realized you could live without buying them. How does the shopper’s psychology work  To understand better how the shopper’s psychology works, the following four principles must be studied. Reciprocation Both physical and online stores often do reciprocation by offering free samples or giving gifts and vouchers for each purchase. It’s a fact that people are more likely to go for a product or service if there’s an attractive Groupon discount they can take advantage of. The rule of thumb in reciprocating is that when…

A healthy skin is much beyond what we put on it, it also and predominantly depends upon the food and drink choices we make for ourselves. Our skin is not only the largest organ of our body, but also serves as a first line of defence between for the internal organs against the outer world. Perhaps it won’t be wrong if we say that the secret behind a healthy skin is our diet. The nutrients that we get from the food we eat is not only good for our overall health but also does wonder to our skin. The Importance of Healthy Skin As mentioned before, our skin acts as…