Nowadays, everything happens on the internet, even dating. The introduction of online dating websites was a turning point for many people, as it makes it easier for them to look for their soulmate. The biggest revelation came in 2012, when the online dating app Tinder was released. While online dating as a concept dates back to the 90’s with Match.com and similar websites, Tinder has definitely revolutionized it and introduced a lot of cool changes.
Let’s take a look at some numbers behind Tinder, the application which has a net worth of $3 billion. The 60 million users who come from 196 countries have the ability to choose from the 43 languages that are available on the app.
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The average visit duration lasts 10 minutes and 41 seconds.
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There are 14.49 pages per visit.
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There are 1.6 billion swipes per day.
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The average swipe, whether left or right, is 140 times.
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The average time spent per day per user is 35 minutes.
Tinder is visited by 10 million active users per day, and makes 26 million matches per day. So far, there have been more than 20 billion matches made.
The main reason why people decide to use this app is that it is really simple to sign-up and it is easy to use. Once they sign-up, Tinder uses the information and photos from the users’ Facebook account, and after that they need to write a short biography. Users also have the option of linking Instagram and Spotify accounts to Tinder profile.
After the account is completed, users only have to tap the heart or swipe right if they like a person, or tap the cross or swipe left if they don’t. Tinder tells that a match is made after the users “like” each other, and it opens a messaging function.
Let’s take a look at the pros of using Tinder.
The registration is quick, it is time saving, and most of all, it is user friendly. It uses smart photos to make quick and customized matches, as it makes a great chance for a date. It is also anonymous as there are no unwanted emails.
Now it’s time for the cons.
Users need to have a Facebook account in order to sign up. There are a limited number of swipes and the pricing is based on age. It is mainly used for casual dates and it is appearance focused. Through the years there have been security issues.
Tomas Chamorro-Premuzic, a professor of business psychology at University College London, shared his thoughts about the so-called Tinder effect by depicting five psychological lessons.
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Hookup apps are more arousing than actual hookups – Tinder doesn’t only gamify the dating process, it also sexualizes it.
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Digital eligibility exceeds physical eligibility – most of the data comes from the Facebook profile, making users a lot more attractive.
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Evolutionary and social needs – Tinder is driven by today’s social needs, granting people a way to get in touch, compete, and know what others think of them.
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Tinder does emulate the real dating world – Tinder is about making quick choices based on appearance.
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Romanticism is dead, except in retail – Tinder matches people efficiently and rationally, ensuring a new relationship quickly, but not guaranteeing a long term success.
12 Comments
Sheena Steward
I love your honesty in this post and about this app. Online dating is definitely here to stay. I want people to be informed and safe while using these sites. Those stats we mind blowing!!!
Terri
So I never really knew much about Tinder as I’ve been with my husband for a long time. However, I do know that dating online is much more accessible than it has been in the past. I have several friends who met on eharmony and got married.
Mimi Green
The mister and I got together before dating apps. The funny thing is we met on the internet. Dating apps have really changed the dating scene.
robincharmagne
Wellll…I tried it and no bueno for me. It does seem to be based entirely on looks which makes sense considering biology and all. But the guys just didn’t seem sincere to me.
https://www.robincharmagne.com/blog
Eva Wilson
Wow! I had no idea that Tinder was SO big! I haven’t dated using an app before, and by the time I got married, the dating online destination of choice was Blackplanet. LOL!
Shantell Riley
I only knew of Tinder from social media and jokes. You filled out that it can be more than a hook up site!
Elle Cole
I’ve been with my husband for so long that we were together because digital dating existed. This is uncharted territory.
Elle
I guess tinder is huge. I have a few friends and family members who have tried dating sites but they have lots of reservations about having a long term relationship with someone they met online.
Stacie
Ooh, I’ve heard stories about Tinder. I’m so thankful that I married a long time ago. Dating today seems like it’s hard.
Arnitris
Tinder has definitely revolutionized the online dating space. I love your synopsis of the app. I’ve never actually tried it, but I encourage women to try it out.
Kiwi
Im trying to do Tinder even while I am out here in Mexico. It can be so hard and frustrating because guys everywhere look at the app as a hookup app.
Monique
Thanks for the great info on Tinder. I haven’t jumped into the online dating world just yet, but it’s “hook-up” nature and the fact you have to sign up through Facebook will probably make me not use it