5 Business Goals Every Influencer Should Achieve in 2018

Once again, we find ourselves in the middle of the year,  thinking about all the New Year’s resolutions we failed to keep … But really, at this point, is there even a point to it?

You probably know that less than 10% of people actually stick to their resolutions. Three-quarters of people who set goals give up on them within a week, according to Forbes. While the numbers cited above are somewhat disheartening, you shouldn’t actually give up on your resolutions… You just need to work on them a bit. Let’s elaborate.
According to research from the University of Scranton, people who manage to make clear resolutions are 10 times more likely to complete their New Year’s resolutions and goals than the ones who don’t.

Five goals you should achieve

If you want to actually make it, you need to start fresh and commit to your resolutions. You also have to consider certain setbacks that can occur along the way. However, this will only allow you to stick to your resolutions, resolve problems, and ultimately succeed.
Now, if you’re trying to establish yourself as an influencer in your chosen industry, you know that consistency is key. Creating engaging content and posting it as often as possible is simply a must. Luckily, making some clear resolutions and sticking to them will definitely help you stay consistent.

Drive more traffic to your site

You probably have a solid number of followers on social media. But if you want to take things a step further, you need to start driving more traffic to your official website. And how can you accomplish this? You need to start creating content and distributing it on social media sites.
That’s how the professionals do it. According to Kissmetrics, roughly 60% of marketers use social media to promote their content, attract new followers and turn those followers into loyal customers. But we’ll talk about the business part later…

Blog at least once a week

In reality, most of your traffic is going to come from one source – writing. Essentially, writing is correlated to traffic and, as you probably already know, people who fail to blog on a regular basis rarely gain any traffic at all… So what numbers are we talking about here?
Well, if you haven’t written regularly before, you should aim to write one post every week. Then again, according to HubSpot research, brands that produce more than 16 posts per month have four times more traffic than the ones who post between 0 and 4.

Increase your brand awareness

An average person today, according to statistics compiled by SMT, spends more than two hours on various social media sites on a daily basis. This gives you a perfect opportunity to grab the attention of your target demographic. You should start using some tools to track things such as your reach and follower growth.
Furthermore, as Jason Hornung explains in one of his videos, you should try native advertising to increase brand awareness on Facebook. Native ads are basically paid Facebook ads that look exactly like regular posts. This way, you’ll manage to spread brand awareness without alienating your key demographic.

Start growing your revenue

Your main goal should be to start making more money off your efforts. For instance, if you’re trying to sell merchandise, you can use your social media channels to turn your followers into loyal, paying customers directly. Plus, Facebook ads can also help you sell your merchandise…
If you decide to set up a website, you’ll be able to track your sales and revenue through Google Ecommerce Tracking. On the other hand, if you decide to use Facebook ads, you can simply use Facebook Pixel to track your conversions and revenue…

Engage your followers more

Again, we should look at the professionals – user-engagement is the second most important reason why marketing agencies and experts use social media. Interacting with your followers will improve your personal brand perception and increase word-of-mouth recommendations.
What’s more, social media network’s algorithms usually prioritize posts with higher engagement on their feeds. This is because most users are far more interested in seeing engaging content on their social media feeds.

The bottom line

If you want to stay motivated, you should probably keep track of your progress, review it from time to time and, every now and then, make some necessary changes. You can check your progress either monthly, weekly or even daily – it’s all up to you.
This largely depends on what type of goals you have and, of course, personal preferences. Nonetheless, this will tell you what more you need to do in order to reach your goals. After all, by December 2018, you should accomplish most of your goals, and start thinking about new ones.